Have you ever designed a website and thought to yourself, ‘Dude, I wish I had amazing website design skills to make this website astonishing!’ Well, don’t worry because every designer has been there!In the present world, every organization is taking a major step towards modernization. Well, this is perhaps the main reason why both businesses and individuals are attracted to website design. Although CMS (content management system) has certainly made web development easier for individuals and amateurs, it’s not the case for businesses.
When it comes to a business, a website is the only proven way to interact with prospective consumers. Thus, it’s essential to have an impressive website. Isn’t it? While it’s quite easy to make a site on your own, it would be advisable to get a website design company’s assistance if you want your site to be distinct compared to your rivals.
Basically, a website design company offers professional design services with which your company can score over your rivals. Provided you give the technicians your needs, be ready to get the best possible design.
Now, probably you are new to website design, or you’re an expert with several years of experience but want to polish the skills. Else, you have got a development background but need to brush up one of your web designing projects a bit.
Well, this guide is destined to give you a few hacks and tricks on how to prevent your website from looking like the rest. Read on to find the top five website design tricks you can include to your skills to enhance your designs straight away.
With personalized website designing, you can alter the content representation in your most preferred way. Keep in mind that it’s not a theme to make your website beautiful. Instead, typography is just a trick that can change over 90% of your site design. Here is how you can use typography to make your website unique:
– Enhance the content’s look – in order to make the content clear, apply a line-height of about 1.6 to the body text. Also, you can include a line-height of 1.6 in the CSS file for all the paragraph elements.
– Narrow the columns – if you divide your content into columns, it may be quite tricky to find new columns after finishing each line. Nonetheless, you can make it pretty easy for the reader to skim through the content provided you narrow the break between columns and limit every line to roughly 58 characters.
– Make the headline distinct – avoid using multiple fonts as it makes your site seem unprofessional. Instead, if you must use more than one font, ensure you use just two fonts that can complement one another.
– Add a line – perhaps you think that since you use multiple font sizes, there’s no reason to add a line. Well, this isn’t the case. Adding a line below a text acts as a visual separation and makes your content look organized.
Use the Website’s White Space
If your site’s mock-up doesn’t look okay, consider checking on the left white space. An amateur can think a site is quite empty, but that’s truly part and parcel of website designing. Let’s put it in this manner; your site’s sole purpose is to lure the audience and convert them into leads.
Therefore, CTAs (call to action) or even products are things that your consumers need to reach easily. For this to happen, it would be best if you provided a distraction-free environment for the consumers. So, make sure you use a minimalistic theme that uses the white space fully.
Now, to make your site seem attractive and not empty, consider incorporating some of the things listed below:
– Replace the white space with another color – follow the color theme you opt to use on your website and use it to replace the white space.
– Include attractions – ideally, you’re not replacing the white background. Instead, you’re using CSS to add specific patterns and animations.
– Use a background image – you can also use a background image to replace the white space. As per your needs, blur or add a few effects to the image.
– Use white space around pictures – like some popular sites, you can use plain text to wrap the pictures. Remember, there’s empty space on either side of the pictures.
For designing a website, we’ll not get deep into the tech side. As an alternative, we’ll tell it from a visual viewpoint. Here are a couple of web designing tips you can use:
It’s common for designers to get attracted to colors, but that doesn’t mean they have to make a website look like a rainbow. Please choose two to three specific colors and utilize them throughout your site. For example, you may use sky blue for branding and cadet blue for the call to action. Additionally, consider using the colors used on your logo.
Group Same Stuff
Classify the items of the same category together into groups. In this case, you can use background color, lines and white space to separate them. Generally, this helps you to make the website easy to use.
When it comes to branding, uniformity is key as it enhances your website’s user interface. Reusing styles makes the designing process fast and simple.
Graphics Vs. Content
Presently, there is a huge fight between content and graphics. In the entire digital world, content is seen as the ‘King.’ Well, this is the case if you only think of the digital marketing world. Basically, well-researched and detailed content has the edge over a site with minimal or no content. Now, while this is certainly true, how many of your consumers will truly read the entire content? Well, I believe just a small percentage!
Again, perhaps this small percentage denotes a group of consumers who want to educate themselves about the discussed topic rather than acquire your products and services. On the other hand, it is important to note that well-designed graphics attract users too. However, a site full of graphics cannot clarify everything your business offers the same way content does.
Therefore, remember to maintain an ideal balance between graphics and content. Ideally, maintain a ratio of 60:40, particularly for the landing page. When it comes to the interior service pages, you can emphasize on the content.
Adaptive vs. Responsive Designs
With the evolution of the internet and technology, your website gets mammoth traffic from smartphone users. If you search for CMS themes, you’ll surely come across multiple responsive themes. On the other hand, if you’ve hired a website design company, it would be wise to assess whether you need responsive designs or adaptive ones.
The main difference is; for a responsive theme, it adjusts its content and resizes itself according to the user’s screen size. An adaptive design, on the other hand, repositions the content according to the device’s layout.
Primarily, responsive themes seem to have the edge over adaptive themes as you’ll be totally uninformed of the number of users and the devices that they’ll be using to access your website.
Ultimately, web designing is actually an art and demands a lot of creativity. Nevertheless, with the above tips, you can now design a website that ranks high in popular SEOs (search engine optimization).