Your website might be the first impression someone gets of you and your business. With that in mind, one has to ask, “Are you proud of your site?” If not, you’re not alone.
Previously, it was more common to throw something up quickly so people would know things like your operating hours or how to contact you. In the current state of our world, though, full websites have become more important.
When you look around there are lots of businesses that are selling things online now. The ability to go from selection to checkout with ease is the number one priority of most consumers. But even if you’re not selling products, the look and feel of your site are important.
If you think you might need to update your site, check out these five tips first if you’re considering doing it yourself.
1. Make sure your site is well-organized
If people can’t figure out how to find what they’re looking for, they’re much more likely to bounce. Yes, bounce, as in leave the site. We’ll explain bounce rate a little further down in this post. For now, just know that disorganization contributes to the bounce rate.
So, what are some good ways to have an organized site?
-Have more than one page. For example, a home page, a services page, an about page, and a contact page are a good start.
-Don’t use big blocks of text. Most people have short attention spans and are only scanning the words.
-Include high-quality pictures to break up the text and make the pages more visually engaging
2. Understand your data
A site can always be edited and tweaked based on the data. That’s why it’s good to understand your data. This way you can make sure it’s doing the job it’s supposed to. If you have an existing site, you can look at this data to help you determine if your site needs a revamp.
A high bounce rate is an indicator that your site can benefit from a revamp. When the bounce rate is high, it means people are quickly leaving your site without clicking anywhere else. Average bounce rates vary by industry, but If you do the research and notice your site has a high bounce rate, consider implementing some of the changes recommended in this article. Some things that may improve the bounce rate include:
-Making sure the home page clearly describes how people can benefit from your product or services.
-Making sure the information flows logically and is organized, as discussed in the first section.
-Positioning clickable buttons in multiple places on the home page. For example, you might give a little information about yourself on the home page, but then include a button people can click to go to another page to read your full bio.
It’s important to know where your visitors are coming from. Not just geographically, but how are they finding you? Google Analytics is a free tool that helps you see this data. However, it’s not always easy to understand or navigate, so providers typically have their own tools to help you understand the data.
Let’s say you have some social media accounts with a link to your site on them. With Google Analytics, you will see how many people are coming to your site from those accounts. If one social media account isn’t getting much traffic, you can decide to spend more on that account to get people’s attention.
You may also decide to spend time creating content outside of social media to drive traffic to your site. Most experts recommend having more than 2 sources of traffic.
Social media providers are frequently updating their rules and algorithms. We may not think about this much, but we could potentially lose ownership of any content shared on social media if the rules change. This is why it’s good to seek traffic from other sources, like adding a blog to your site to increase your visibility in search engines.
3. Consider having a blog on your site
So let’s say you’ve decided to try to attract more traffic from places other than social media. A blog is one of the quickest ways to do that. However, blog writing is a bit different than the rest of the writing you do on your site.
The writing on your site pages is typically called copy. The job of the copy is to help people understand the important details of your business and how they can work with you. It’s like your own personal salesperson.
Blog writing is more educational. Consider search terms your ideal customer might use when looking for help. Then, write a blog post about that topic. For example, if you have a jewelry business, you might write a blog post about how to clean jewelry. Then, when people look that up, they’re more likely to find your site.
Now, you don’t want to get crazy with keywords. Your blog still has to make sense and be truly helpful, or else it could get flagged by Google. Blog posts are typically organized differently than website copy too. Breaking them up with headlines and bullet points makes it easier for them to come up in search engines.
4. Review and edit your copy
Remember, copy is a term that is used to describe writing that makes sales. Content is writing that teaches people or lets them get to know you better, like blogs and social media posts.
Copy should let visitors know what’s unique about your business. For example, if you own an Italian restaurant, it would be good to include details to let people know what sets your restaurant apart from other Italian restaurants. Are your recipes family recipes? What region of Italy are the recipes from?
A site should also describe the features and benefits of working with you or buying from you. A feature is anything included in a purchase, while a benefit is an outcome the buyer receives from purchasing. For example, you might buy a vacuum cleaner because of features like low noise and how it works on different flooring. However, the benefit to you is that it makes your life easier and keeps your home cleaner.
5. Make sure your branding is consistent
Branding describes the visual elements that make your business recognizable. Some people invest quite a bit in professional branding because having a unique brand really sets you apart from the competition. However, there are some things you can do yourself to make sure that your brand isn’t all over the place. Decide on a color palette of about 5 colors and stick to that throughout your site. Use consistent colors fonts in all your text as well.
Need help? For some business owners, technology can be overwhelming. Maybe you understand the technology but you’re so busy with the day-to-day tasks of your business, you don’t have time to update your site.
If you think your site might need a revamp but you need help with it, feel free to reach out and see how QLD can help.