Becoming a successful webmaster requires skill. However, there is no reason for you to worry. Anyone who is dedicated can develop these skills.
We recommend beginning by focusing on the first part of any webpage. It would be best if you organize your approach. That way, you do not forget anything. While you are learning all of these things, keep in mind how you will be implementing them on your project. Learning about a new idea is great. However, true masters always find ways to innovate on them.
The Top 5 Features Your Homepage Should Have
What do you think of when you arrive at your favorite page’s home screen? Any artist has received inspiration from other people. You should follow the same path by emulating your favorite site’s styles. We believe focusing on five key areas should allow you to create a high impact landing page. The better your final result is, the easier it will be to build an online following.
- Mobile Device Friendly Site
How do most people access the Internet today? In the modern era, people access the Internet from their smartphones more than any other device. It would be best if you kept this in mind when you are creating your project. Considering most people use their smartphones, a mobile-friendly landing page is essential. Without one of these, you could miss out on a sizable portion of your potential traffic.
It does take a little time to create a version of your page that is friendly for mobile devices. However, it is more than worth it. Simply adding this feature could double your existing user base.
Other than accessing the Internet, what do people use their smartphones for? Think of all the possibilities. When you create a friendlier web page for mobile devices, your user base can share the page easier. You would be surprised at how quickly this accelerates a new domain’s growth.
After you develop some success, it would be best if you created a mobile app. This is the quickest growing segment of the entire e-commerce economy. It would help to have the experience of creating a mobile-friendly site. Plus, you can integrate everything with the latest technological advances. Who doesn’t want to stay on the cutting edge?
- Live Customer Support
When you have an issue with a company’s product or service, who do you want to talk to, a robot or a person? If you answer the question honestly, you would probably respond, “a person”. Unfortunately, it can be quite costly to have live telephone operators on standby. However, there is a more affordable compromise. Have you ever been to a website with live customer chat?
Improved Customer Experience:
Live chat operators are humans who respond to your clients through instant messaging. It provides a better experience for your user base. Plus, it does not impact your bottom line nearly as much as other options. When you want a good combination of utility and affordability, there is not a better option case.
Speaking to a human operator does provide a better sense of connection. On the other hand, the added personal touch of live customer chat cannot be understated. When you respond quickly to customers and solve their dilemma, they take notice.
- Clear Navigation
Do you like traveling without GPS navigation? Most people do not enjoy fumbling their way through a place they have never been. The best websites make their landing page as clear as an Atlas. When you visit a webpage with user-friendly navigation, you will be more likely to return.
Even if a user has never visited your page before, they usually know what they want by the time they arrive. If it is difficult forthem to locate what they came for, they might leave without becoming a customer.
Better Conversion Rate:
More user-friendly webpages have better customer conversion rates. Are you trying to build up your readership or your customer base? The easier it is to navigate, the easier it is for them to become a customer.
- Ecommerce Functionality
If you are trying so hard to draw in people, you need to be clear on why you are doing it. Is there a functional e-commerce platform integrated with your business’s website? If so, is it easy to access directly from your landing page? You do not need to make it a prominent piece of your first page. However, adding it somewhere on the page will boost your business’s performance.
Each customer that sees the e-commerce platform could add to your overall revenue. Analytics is another huge benefit of e-commerce. Each of these customers leaves behind a trail of data. You can use this to your advantage. By processing the data, you can understand how to market your products or services better.
Why are brick and mortar stores struggling while online businesses are booming? Besides the lack of rent, online businesses also find customers more easily. When you are running your business online, you have access to users from around the world. That cost-benefit ratio is hard to beat.
Feedback is essential for every business. Unless you want to neglect your customers, you must be willing to listen to critical feedback. Placing positive and negative reviews on the landing page creates a great impression. Nobody expects a company to have perfect review scores. You can probably think of at least one person that leaves critical reviews everywhere they go. No one will judge you if your are not perfect.
What is it that makes some customers so loyal to their favorite brands? One of the defining traits is authenticity. Showing some of the vulnerability makes you seem more authentic. If you are a loyal customer of a company, you want to feel like you can identify with them. It becomes part of your identity. By showcasing your authenticity, you make it easier for your users to relate to your brand.
Believe it or not, sometimes negative publicity can be a good thing. Social proof is a phenomenon in the social sciences. Any amount of attention bestowed on a subject increases its overall popularity. That is why some celebrities enjoy negative press. It puts you on the front page. People are willing to talk about you and your brand. Even if you have a few negative reviews, you want people to be talking about your homepage as much as possible.
Mastering Website Design: The Art of the Homepage
You should not become discouraged if your first try is not as successful as you would like it to be. Every great web designer started somewhere. Plus, you have more resources at your disposal that many of those people did. If you would like to have some help on your first webpage, all you need to do is ask. We would be happy to lend a hand in any way that we can just get in touch with us on our contact page.