10 Easy Ways to Update your Website
Your business website plays a significant role in driving sales, but we often forget to keep these platforms up-to-date. Updating your site should not be a big hassle as small, and easy-to-effect changes can do the trick.
By devoting just a few hours of your time annually, you can give your site a fresh look and make sure it’s up to date. Freshly updated sites rank higher in the Search Engine Results Page (SERPs). This article highlights tips on how to keep your site updated.
So let’s get into it…
1. Repurposing Out-of-Date Content
Are you worried about sneaky seasonal content lingering on your site? Any content that is not relevant to your readers or site visitors should be removed or updated. To improve your visitors’ experience, you should take the time to revise your webpages to current and future affairs.
If your site has a copyright notice at the bottom, publishing changes automatically updates the copyright to the current year. This might seem like a simple thing to do, but it serves to show your traffic that your content is up to date.
2. Adding Hero Photos
These are large images appearing below the menu of your content pages. Hero images stretch across the width of the screen. Changing this image conveys a different message to your site visitors. If you have introduced a new product or service or your business offers seasonal services, this is a great and effective way to reflect the change.
3. Setting Image Aspect Ratios
The human brain loves symmetry. We find clearly laid out content more appealing and easier to comprehend. Properly organized content will also make your site look more professional. Setting images in your webpages to a uniform dimension with the aid of aspect ratio makes them look more appealing.
However, you should choose to work with an aspect ratio that applies to all or majority of your images, whether they are landscape, portrait, or square. This gives your visitors a seamless experience by echoing the webpage designs.
4. Creating a Gallery
You can use images to break the content on your site. However, you need to use professional images with great lighting and have them aligned on the page. The uniformity of the alignment and the balance of the white spaces around the images also matters.
When creating galleries, display groups of photos in a larger and more stylized way. You should avoid setting up new galleries the same way you did in the past.
5. The A/B Test
This test helps you establish whether your site is running effectively as it should. It involves creating two versions of the same thing and comparing them to each other. For instance, if you want your site visitors, to sign up to your email list from the homepage, you can create two versions of the home page with different calls to action. You can then have your visitors sent to either page randomly and tract the page that gets more signups.
If your site is powered by WordPress, there are a number of tools you can use to achieve this. A plugin like Nelio A/B Testing offers a complete suite for conducting the test.
6. Feedback from Your Audience
Besides running A/b tests, you can also collect views from your audience on how they feel about your site. While working from the backend, you might forget what it actually feels like from the other side. Soliciting direct feedback from your site’s traffic gives you great insights on updates to implement.
Finding out what the audience likes, dislikes the content and features they value is an important part of the process. You want to understand the problems that bring them to your website. To encourage your audience to give feedback, you can just ask them directly. You can achieve this through comment forums or threads, dedicated poll or survey, and email campaigns.
7. Researching on Your Competition
Do not lose track of what your competition is doing. To make sure you are still competitive in your industry or niche, you should find out what other sites are doing. There are many tools dedicated to conducting competition research by comparing various metrics.
A tool such as BuzzSumo helps you see the content that your competitors rank for, while SimilarWeb generates traffic information for your competitors’ sites. Even better, Ahrefs offers information on exactly what you need to do to outrank your competition. After collecting intel on what your competitors are ranking for, you can then update your website effectively to stay competitive.
8. Check Your Site’s Analytics
Paying close attention to how your site is performing is another way to pick up clues on what needs to be updated. If you have been tracking your site’s analytics, take time to delve deeper to establish the following:
• Webpages that attract high traffic
• Pages with the most engagement
• The most popular pages on your website
• Pages with abnormally high bounce back rates
If you have not been tracking your site’s performance, consider adding Google Analytics to your site.
9. Updating Your Focus Keywords
Keywords play a critical role in any site strategy. Incorporating the appropriate keyword in your web content will help you rank better on SERP, which means more traffic. Even if you had conducted thorough keyword research when launching your site, search volumes are bound to change. It could be possible that your current keywords are no longer driving traffic to your site.
This is why it is important to revise your keywords. A tool such as Google Keyword Planner will come in handy with this task. There are other third-party tools such as KWFinder. After finding out that certain keywords are underperforming or have lost their relevance entirely, you can repurpose the content to target stronger keywords.
10. Creating New Content
This happens to be the best way to keep your site updated. You can always add new, high-quality, and engaging content to your site. Fresh content boosts your SERP ranking and keeps your visitors coming back for more information. Below are some tips on how to create new content for maximum efficiency.
• Starting a blog if you do not already have one
• Rewriting important sections of your site, such as About and Contact pages.
• Creating infographics and videos to supplement your textual content.
You should create a schedule for releasing new content on a regular basis. This keeps your audience engaged and yearning for more.
Even though you might make changes to your site regularly, it’s important to take time to ensure that your site works perfectly. That means you should review your site thoroughly, research, and try out new amendments. The reviews, refreshes, and updates here are easy to carry out and also capable of delivering improvements to a site’s performance.
In such a competitive online market, it’s important not to ignore any updates needed on your site. Site designs and features can be outdated very fast, and customer behavior and device usage change from time to time. By reviewing and updating your site regularly, you can improve site performance without too many efforts. Or if you find that you need assistance you can always book a discovery call with us here, and we’ll help.